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		<id>http://waterways.e-consultation.org/guide/index.php?action=history&amp;feed=atom&amp;title=Online_marketing</id>
		<title>Online marketing - Revision history</title>
		<link rel="self" type="application/atom+xml" href="http://waterways.e-consultation.org/guide/index.php?action=history&amp;feed=atom&amp;title=Online_marketing"/>
		<link rel="alternate" type="text/html" href="http://waterways.e-consultation.org/guide/index.php?title=Online_marketing&amp;action=history"/>
		<updated>2026-04-13T13:43:28Z</updated>
		<subtitle>Revision history for this page on the wiki</subtitle>
		<generator>MediaWiki 1.27.0</generator>

	<entry>
		<id>http://waterways.e-consultation.org/guide/index.php?title=Online_marketing&amp;diff=2249&amp;oldid=prev</id>
		<title>Davidodonnell at 06:16, 13 July 2006</title>
		<link rel="alternate" type="text/html" href="http://waterways.e-consultation.org/guide/index.php?title=Online_marketing&amp;diff=2249&amp;oldid=prev"/>
				<updated>2006-07-13T06:16:23Z</updated>
		
		<summary type="html">&lt;p&gt;&lt;/p&gt;
&lt;table class=&quot;diff diff-contentalign-left&quot; data-mw=&quot;interface&quot;&gt;
				&lt;col class='diff-marker' /&gt;
				&lt;col class='diff-content' /&gt;
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				&lt;td colspan='2' style=&quot;background-color: white; color:black; text-align: center;&quot;&gt;←Older revision&lt;/td&gt;
				&lt;td colspan='2' style=&quot;background-color: white; color:black; text-align: center;&quot;&gt;Revision as of 06:16, 13 July 2006&lt;/td&gt;
				&lt;/tr&gt;&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot; id=&quot;mw-diff-left-l1&quot; &gt;Line 1:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 1:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;−&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;There are many techniques you can use to market e-&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;consultations &lt;/del&gt;to the online world.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;There are many techniques you can use to market e-&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Consultations &lt;/ins&gt;to the online world.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;* Search engine optimization (SEO): submission of e-consultation websites to Top Search Engine and directories.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;* Search engine optimization (SEO): submission of e-consultation websites to Top Search Engine and directories.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;/table&gt;</summary>
		<author><name>Davidodonnell</name></author>	</entry>

	<entry>
		<id>http://waterways.e-consultation.org/guide/index.php?title=Online_marketing&amp;diff=2248&amp;oldid=prev</id>
		<title>Davidodonnell at 06:15, 13 July 2006</title>
		<link rel="alternate" type="text/html" href="http://waterways.e-consultation.org/guide/index.php?title=Online_marketing&amp;diff=2248&amp;oldid=prev"/>
				<updated>2006-07-13T06:15:59Z</updated>
		
		<summary type="html">&lt;p&gt;&lt;/p&gt;
&lt;table class=&quot;diff diff-contentalign-left&quot; data-mw=&quot;interface&quot;&gt;
				&lt;col class='diff-marker' /&gt;
				&lt;col class='diff-content' /&gt;
				&lt;col class='diff-marker' /&gt;
				&lt;col class='diff-content' /&gt;
				&lt;tr style='vertical-align: top;' lang='en'&gt;
				&lt;td colspan='2' style=&quot;background-color: white; color:black; text-align: center;&quot;&gt;←Older revision&lt;/td&gt;
				&lt;td colspan='2' style=&quot;background-color: white; color:black; text-align: center;&quot;&gt;Revision as of 06:15, 13 July 2006&lt;/td&gt;
				&lt;/tr&gt;&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot; id=&quot;mw-diff-left-l1&quot; &gt;Line 1:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 1:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;−&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;There are many techniques you can use to market consultations to the online world.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;There are many techniques you can use to market &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;e-&lt;/ins&gt;consultations to the online world.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;−&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;;&lt;/del&gt;Search engine optimization (SEO):submission of e-consultation websites to Top Search Engine and directories.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;* &lt;/ins&gt;Search engine optimization (SEO): submission of e-consultation websites to Top Search Engine and directories.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;−&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;;&lt;/del&gt;Electronic Joint &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;venture &lt;/del&gt;(JV):Initiate joint venture with other public (i.e., government), private (i.e., sponsors) and &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;NGOs &lt;/del&gt;websites &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;to make &lt;/del&gt;your e-consultation weblink available on their site. &amp;#160;&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&amp;#160;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;−&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;;&lt;/del&gt;Blogs:e-consultation &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;advocators &lt;/del&gt;should start to blog and make their presence in the electronic world (e-world). &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;Example &lt;/del&gt;Steven Clift at http://dowire.org/notes/&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;* &lt;/ins&gt;Electronic Joint &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Venture &lt;/ins&gt;(JV): Initiate joint venture with other public (i.e., government), private (i.e., sponsors) and &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;NGO &lt;/ins&gt;websites &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;making &lt;/ins&gt;your e-consultation weblink available on their site. &amp;#160;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;−&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;;E&lt;/del&gt;-&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;forum &lt;/del&gt;&amp;amp; e-&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;community&lt;/del&gt;:the e-consultation group can use &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;the &lt;/del&gt;already &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;establish &lt;/del&gt;e-&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;forum &lt;/del&gt;or e-&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;consultation &lt;/del&gt;to tap into their existing customers and solicit &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;for &lt;/del&gt;ideas and input to questions posed in e-consultation. &amp;#160;&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&amp;#160;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;−&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;;&lt;/del&gt;Use Meta-tags in web-building:to get to the top ranking in Search engines. For example, &amp;lt;Meta name = “descriptions” content= “e-consultation study group research project”&amp;gt; &amp;lt;Meta name = “keywords” content = “e-consultation, e-consult, econsult&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;, econsultation&lt;/del&gt;, e-participation, &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;e-participation&lt;/del&gt;, e-democracy, edemocracy”&amp;gt;&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;* &lt;/ins&gt;Blogs: e-consultation &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;champions &lt;/ins&gt;should start to blog and make their presence &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;felt &lt;/ins&gt;in the electronic world (e-world). &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;For example, see &lt;/ins&gt;Steven Clift at http://dowire.org/notes/&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;−&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;;&lt;/del&gt;Use data-mining technology or Webstats:to monitor the traffic to the e-consultation website. Refine the keywords and also understand the behavior of the user of e-consultation site to better understand their movement in the e-consultation webpage.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&amp;#160;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;−&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;;E&lt;/del&gt;-&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;mail &lt;/del&gt;strategy:&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;E&lt;/del&gt;-&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;mail &lt;/del&gt;marketing is the most cost effective way &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;to market &lt;/del&gt;on the Internet &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;today&lt;/del&gt;. &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;E&lt;/del&gt;-&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;mail &lt;/del&gt;marketing tactics can be used to build &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;relationship &lt;/del&gt;with existing database customers and prospects. &amp;#160;&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;* e&lt;/ins&gt;-&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Forum &lt;/ins&gt;&amp;amp; e-&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Community&lt;/ins&gt;: the e-consultation group can use already &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;established &lt;/ins&gt;e-&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;forums &lt;/ins&gt;or e-&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;consultations &lt;/ins&gt;to tap into their existing customers and solicit ideas and input to questions posed in e-consultation. &amp;#160;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;−&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;;E&lt;/del&gt;-&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;newsletter&lt;/del&gt;:Send newsletters to users in the e-consultation website to inform them about the latest &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;happening &lt;/del&gt;in the e-consultation projects.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&amp;#160;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;−&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;;&lt;/del&gt;Security and Privacy:Ensure the data protection act (1998) which includes security and privacy information, clearly stated on the e-consultation website.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;* &lt;/ins&gt;Use Meta-tags in web-building: to get to the top ranking in Search engines. For example, &amp;lt;Meta name = “descriptions” content= “e-consultation study group research project”&amp;gt; &amp;lt;Meta name = “keywords” content = “e-consultation&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;, econsultation&lt;/ins&gt;, e-consult, econsult, e-participation, &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;eparticipation&lt;/ins&gt;, e-democracy, edemocracy”&amp;gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;, and so on.&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&amp;#160;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;* &lt;/ins&gt;Use data-mining technology or Webstats: to monitor the traffic to the e-consultation website. Refine the keywords and also understand the behavior of the user of e-consultation site to better understand their movement in the e-consultation webpage.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&amp;#160;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;* e&lt;/ins&gt;-&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Mail &lt;/ins&gt;strategy: &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;e&lt;/ins&gt;-&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Mail &lt;/ins&gt;marketing is the most cost effective way &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;of marketing &lt;/ins&gt;on the Internet. &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;e&lt;/ins&gt;-&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Mail &lt;/ins&gt;marketing tactics can be used to build &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;relationships &lt;/ins&gt;with existing database customers and prospects. &amp;#160;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&amp;#160;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;* e&lt;/ins&gt;-&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Newsletters&lt;/ins&gt;: Send &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;e-&lt;/ins&gt;newsletters to users in the e-consultation website to inform them about the latest &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;happenings/news &lt;/ins&gt;in the e-consultation projects.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&amp;#160;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;* &lt;/ins&gt;Security and Privacy: Ensure the data protection act (1998)&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;, &lt;/ins&gt;which includes security and privacy information, &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;is &lt;/ins&gt;clearly stated on the e-consultation website.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;/table&gt;</summary>
		<author><name>Davidodonnell</name></author>	</entry>

	<entry>
		<id>http://waterways.e-consultation.org/guide/index.php?title=Online_marketing&amp;diff=2029&amp;oldid=prev</id>
		<title>Dave at 20:52, 6 July 2006</title>
		<link rel="alternate" type="text/html" href="http://waterways.e-consultation.org/guide/index.php?title=Online_marketing&amp;diff=2029&amp;oldid=prev"/>
				<updated>2006-07-06T20:52:36Z</updated>
		
		<summary type="html">&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;New page&lt;/b&gt;&lt;/p&gt;&lt;div&gt;There are many techniques you can use to market consultations to the online world.&lt;br /&gt;
&lt;br /&gt;
;Search engine optimization (SEO):submission of e-consultation websites to Top Search Engine and directories.&lt;br /&gt;
;Electronic Joint venture (JV):Initiate joint venture with other public (i.e., government), private (i.e., sponsors) and NGOs websites to make your e-consultation weblink available on their site. &lt;br /&gt;
;Blogs:e-consultation advocators should start to blog and make their presence in the electronic world (e-world). Example Steven Clift at http://dowire.org/notes/&lt;br /&gt;
;E-forum &amp;amp; e-community:the e-consultation group can use the already establish e-forum or e-consultation to tap into their existing customers and solicit for ideas and input to questions posed in e-consultation. &lt;br /&gt;
;Use Meta-tags in web-building:to get to the top ranking in Search engines. For example, &amp;lt;Meta name = “descriptions” content= “e-consultation study group research project”&amp;gt; &amp;lt;Meta name = “keywords” content = “e-consultation, e-consult, econsult, econsultation, e-participation, e-participation, e-democracy, edemocracy”&amp;gt;&lt;br /&gt;
;Use data-mining technology or Webstats:to monitor the traffic to the e-consultation website. Refine the keywords and also understand the behavior of the user of e-consultation site to better understand their movement in the e-consultation webpage.&lt;br /&gt;
;E-mail strategy:E-mail marketing is the most cost effective way to market on the Internet today. E-mail marketing tactics can be used to build relationship with existing database customers and prospects. &lt;br /&gt;
;E-newsletter:Send newsletters to users in the e-consultation website to inform them about the latest happening in the e-consultation projects.&lt;br /&gt;
;Security and Privacy:Ensure the data protection act (1998) which includes security and privacy information, clearly stated on the e-consultation website.&lt;/div&gt;</summary>
		<author><name>Dave</name></author>	</entry>

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